If you aim for a career outside academia, it is important to be able to pitch your research topic in a way that attracts interest among potential employers. Thus, it is important to be able to verbally communicate the relevance of your work in the context of benefits to the company/public workplace. You can inspire your audience when you think, act and communicate starting with "why".
Find inspiration in the video (English subtitles are available) and Toolkit below.
Keep in mind that the Funding and Project Management office at AAU can help you when you are applying for research funding in collaboration with companies and public workplaces.