As a researcher in academia it is important to get funding for your research activities. In order to do so you will often need to be able to pitch your research topic in a way that attracts interest and potential funding. You know the scientific value of your research, but to verbally communicate the relevance of your work in the context of benefits to society is incredibly difficult.
You can inspire your audience when you think, act and communicate starting with "why". Find inspiration in the video (English subtitles are available) and Toolkit below:
Keep in mind that the Funding and Project Management office at AAU can help you when you are applying for research funding.